ไทย
Phuket, Thailand – EDC Thailand 2026, the world-renowned electronic music festival, concluded in spectacular fashion, marking another milestone for Thai brands on the global stage. Rompho Property Public Company Limited (TITLE), a subsidiary of AssetWise (ASW), proudly celebrated its success as an Official Sponsor through the creation of “Binary Beach”—a standout leisure lifestyle landmark that captivated ravers and EDM enthusiasts from around the world throughout all three days of the event.
The overwhelming response to Binary Beach reflected the strength of the TITLE brand in translating its residential philosophy into a tangible, immersive experience at a world-class event. The zone quickly became one of the most popular destinations at EDC Thailand 2026, with international attendees flocking in day and night to enjoy its vibrant atmosphere.
Mr. Darong Huttajutha, Chief Executive Officer of Rompho Property Public Company Limited (TITLE), under AssetWise (ASW), a developer of sustainable leisure residences for living and investment, stated that TITLE’s continued participation as an Official Sponsor of EDC Thailand for the second consecutive year represents a significant step in reinforcing the company’s role in driving Phuket toward becoming a true “World Destination”—across music, tourism, and lifestyle dimensions.
“This year, TITLE presented the concept of ‘Leisure Lifestyle’ through Binary Beach, seamlessly blending music, art, and the unique identity of Phuket. The zone became one of the most popular areas of the festival, with dense crowds engaging in activities continuously throughout the day and night,” Mr. Darong said.
Binary Beach was designed to offer festivalgoers from around the world a new definition of relaxation within a global festival setting. One of its key highlights was the Mini Tropical Stage, which delivered high-energy entertainment through a contemporary reinterpretation of ‘Mor Lam Zing’, performed by top Thai DJs. The performances attracted constant crowds who danced and celebrated together, filling the area in front of the stage throughout the night and creating a distinctive atmosphere unlike any other stage at the festival.
In addition, the ‘Ya-Dong Bar’, featuring four signature drinks curated by TITLE, became another crowd favorite, with long queues forming as attendees sought to experience local culture through a modern lens. Meanwhile, the ‘Workshop Zone’, offering traditional herbal inhaler-making activities, allowed participants to engage hands-on with Thai wisdom in a contemporary format. The ‘Wellness Area’, featuring ice bath sessions and relaxation massages, also emerged as a popular recovery spot for festivalgoers looking to recharge between performances.
All these activities elevated Binary Beach beyond a simple relaxation space, transforming it into an inspirational zone that created truly memorable moments for attendees. The consistently high participation across every area throughout the event served as clear confirmation that TITLE’s Leisure Lifestyle concept not only enhances residential living, but can also be successfully extended into lifestyle experiences that deliver happiness and tangible value on an international level,” Mr. Drong concluded.
