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For online marketers, achieving effective SEO requires deep and accurate knowledge of both strategies and tools. But where should you start? Today, we present SEO tools you should learn and master to enhance your SEO strategies and help your website rank on the first page of Google. What are the five tools you need to know? Let’s find out!
1. Google Analytics
Google Analytics is a tool for analyzing a website’s backend system, providing insights such as the volume of visitors, most-viewed pages, and pages with lower engagement. It also analyzes visitor demographics, including gender, age, location, and behavior, summarizing the data into easy-to-understand statistics and graphs. These insights are invaluable for planning website improvements.
For SEO purposes, Google Analytics is commonly used to examine traffic and audience data. It can show real-time website traffic. To identify the audience profile visiting your site, go to the “Audience” menu and filter by categories such as Demographics, Interests, or Behavior. This data not only aids SEO optimization but also supports creating custom audiences.
2. Google Search Console
Google Search Console is another free tool from Google for analyzing a website’s backend, similar to Google Analytics but with some differences. While Google Analytics focuses on user behavior (e.g., clicks and visits), Google Search Console focuses on search queries (keywords) and visibility on Google Search.
Google Search Console is used to check website traffic and rankings on Google Search. It also provides an overview of reach and average rankings in the “Performance” menu. To see which keywords each page ranks for, filter data by the page’s URL and scroll to the “Queries” section.
3. ahrefs
ahrefs is a comprehensive tool for technical SEO audits and is one of the most popular third-party tools. It helps analyze both your website and competitors’ websites. For example, if you want to know which keywords your competitor ranks for, how effective their pages are, or how many blog posts they publish per month, ahrefs can reveal these insights—provided you upgrade to the premium version.
SEO professionals typically use ahrefs’ Overview page to access in-depth website data, such as Domain Authority (DA), Page Authority (PA), referring domains, and traffic volume.
4. Yoast SEO
Yoast SEO is a plugin for WordPress that helps evaluate and optimize blog pages for SEO. It checks keyword distribution in articles, correct usage of heading tags (H1–H6), meta descriptions, URL slugs, and more to improve the chances of your site ranking higher.
When using Yoast SEO, you’ll see a Yoast SEO panel at the bottom of the WordPress editor. If there are any issues with your content, Yoast SEO provides recommendations, categorized by three colors: green (good), orange (needs improvement), and red (requires urgent fixes).
5. Screaming Frog
Screaming Frog is a tool for scanning broken links and checking other elements, such as meta description lengths, redirects, website structure (sitemap), and whether Google has indexed all pages.
To use Screaming Frog, enter your website’s URL and check the “Indexability” column to see whether Google has indexed all your pages.
These five SEO tools are widely used in SEO work, but there are many other tools that can make SEO efforts easier and more effective. Don’t forget to explore and sign up for these tools to learn how to use them effectively, enhancing your business’s competitive edge.
Source: thedigitaltips.com
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