ไทย
Nakhon Si Thammarat, Thailand – February 11, 2025: The southern coastal triangle of Thailand, where Koh Samui, Surat Thani, and Nakhon Si Thammarat international airports converge, is emerging as a key hub driving tourism and investment along the Gulf of Thailand. With an investment of over THB 1.46 billion (USD 43 million) in Nakhon Si Thammarat International Airport, this infrastructure development is rapidly transforming the region, as confirmed by a report from C9 Hotelworks.
Among Asia’s top tourism markets, Japan welcomed 36 million international visitors in 2024, while Thailand saw 35 million. The trend of luxury travel is expanding beyond traditional hotspots such as Bangkok, Phuket, Pattaya, and Hua Hin. The report emphasizes the importance of developing new tourism destinations.
“Air connectivity is the key to tourism growth. Nakhon Si Thammarat benefits from access to three international airports, which is a strategic advantage. If you can’t get there, you can’t be there,” said Bill Barnett, Managing Director of C9 Hotelworks.
A New Destination for Tourism and Investment
The Nakhon Si Thammarat: Tourism, Hotel & Real Estate Market Update report by C9 Hotelworks highlights the province’s rising popularity among travelers. Between January and November 2024, over 3.8 million visitors arrived in Nakhon Si Thammarat, with an average hotel occupancy rate of 69%, generating more than THB 13.2 billion in tourism revenue.
With pristine beaches, rich cultural heritage, and improved accessibility, Nakhon Si Thammarat is on a growth trajectory similar to Phuket three decades ago. This transformation is driven by the vision of KP Ho, Founder of Banyan Group, who pioneered the success of Laguna Phuket—turning an abandoned tin mine into a luxury destination. Banyan Tree Residences Sichon, an ultra-luxury residential brand, is setting new standards for resort living in southern Thailand. The groundbreaking ceremony was attended by senior government officials, executives from Banyan Group, and representatives from Urasaya Property, the project’s developer.
Ravi Chandran, Executive Director of Urasaya Property and former CEO of Laguna Phuket, commented: “I remember Phuket 30 years ago when Banyan Tree first opened in Laguna Phuket. It was a milestone that propelled tourism growth and continues to influence the industry today. Nakhon Si Thammarat is following a similar path.”
A New Benchmark for Luxury Residences
Situated on Sichon Beach, Banyan Tree Residences Sichon offers an exclusive collection of 15 private villas, each with four to five bedrooms and a swimming pool. Designed with panoramic sea views, contemporary interiors, and sustainable architecture, the residences provide an unparalleled experience.
Residents will enjoy premium amenities, including private yacht services (with access to Koh Samui in just 45 minutes), 24-hour concierge services, a spa and wellness center, a beachfront clubhouse, a restaurant, and a bar. The starting price for a beachfront single-story villa with a private pool is THB 85 million (approximately USD 2.5 million), while a two-story sea-view villa with a private pool starts at THB 65 million (approximately USD 1.9 million).
Ownership at Banyan Tree Residences comes with access to The Sanctuary Club, an exclusive membership program offering personalized services, special privileges, and luxury lifestyle experiences at leading hotels and resorts worldwide.
Stuart Reading, Managing Director of Real Estate Development at Banyan Group, stated: “Banyan Tree Residences Sichon presents a rare opportunity for investors and luxury homebuyers to own a unique property while enjoying an exclusive lifestyle backed by the trusted Banyan Tree brand.”
For those looking to maximize their investment, Banyan Living, Banyan Group’s newly launched rental program, provides a comprehensive leasing solution. Owners can generate rental income while benefiting from a global distribution network, an integrated booking platform, and multilingual customer service — all supported by world-class hotel management and strict maintenance standards.
The Future of Luxury Real Estate in Nakhon Si Thammarat
With ongoing improvements in air connectivity, growing infrastructure, and increasing investor interest, Nakhon Si Thammarat is rising as Thailand’s next luxury resort hub. The development of the North-South Super Highway is further enhancing domestic travel, attracting high-end travelers and creating new business opportunities. Leading real estate developers are now turning their focus to the southern resort market to meet growing global demand.
“With the new international airport, strategic connectivity, and growing investor confidence, Nakhon Si Thammarat is poised to become Thailand’s next luxury destination,” Barnett added.
About Urasaya Property
Urasaya Property is the developer of Banyan Tree Residences Sichon, an exclusive beachfront villa community in Nakhon Si Thammarat, southern Thailand. With a commitment to authentic experiences, Urasaya Property integrates local materials, craftsmanship, and cultural heritage to create distinctive, high-end residences.
