ไทย
Bangkok – On May 30, 2025, the Ministry of Tourism and Sports, through the Department of Tourism, hosted the 2025 Thailand Tourism Standard Award Ceremony at the Centara Grand Ballroom, L Floor, Centara Grand at Central Plaza Ladprao Bangkok. Mr. Jakrapol Tangsutthitham, Assistant Minister of Tourism and Sports, presided over the ceremony, offering congratulations and presenting the Thailand Tourism Standard certifications to homestay operators, communities, and tourist destinations that passed assessments and met the Thai tourism standards set by the Department of Tourism. The certifications covered categories including tourist accommodations, tourism services, tourism activities, attractions, ASEAN tourism standards, ISO standards, and Green Destinations for the fiscal year 2024, with a total of 488 awardees.
During the ceremony, Nikorn Marine Group, a tourism operator from Phuket, was awarded the 2025 Thailand Tourism Standard by the Department of Tourism, Ministry of Tourism and Sports. Nikorn Marine Co., Ltd. received four tourism standard awards: Bus Service Standard Tourism, Tour Operator Standard, Tourist Boat Standard, and Van Service Standard Tourism. Another affiliated company, Tour Marine Phuket Co., Ltd., was awarded two standards: Tour Operator Standard and Tourist Boat Standard.
The Department of Tourism organizes the Thailand Tourism Standard certification ceremony annually to honor outstanding tourism businesses and destinations that exemplify high potential and success. These awardees have undergone internationally recognized assessments and received certifications that align with the Ministry’s policy to enhance Thailand’s tourism industry. This includes improving service quality, promoting sustainable tourism, and distributing income to communities by leveraging soft power and high-quality tourism, ensuring visitors from around the world enjoy a premium, standardized travel experience. This strengthens Thailand’s reputation as a world-class quality destination and encourages more tourism operators to engage in the certification process.
This year’s event also featured a panel discussion titled “Standards: The Bridge to Success and Competitive Capabilities”, where leading certified tourism operators shared real-life experiences in service quality development and management strategies, reinforcing the idea that standards are the key to success and competitiveness.
The “Thailand Tourism Standard” serves as a tool to elevate the tourism supply chain, focusing on high-quality management and services, boosting tourist confidence across all market segments, and ensuring sustainability for tourism operators. Certified businesses benefit from improved service quality, governmental support, increased income, and long-term business sustainability.
Tourists can choose to use services from certified establishments, communities, homestays, and guides by searching for Thailand Tourism Standard-certified locations and businesses on the official website tts.dot.go.th and Facebook page Thailand Tourism Standard.