ไทย
Mr. Art-Apirat Wanchaem, Chief Digital Officer of SCG, introduces the “Business Model Canvas” to help SMEs apply “5 Steps to Effectively Implement Technology for All SMEs”, ensuring sustainable business growth in the “New Normal” era. This concise and easy-to-understand approach is presented through “THE SME HANDBOOK by UOB Season 2 podcast”, which offers strategies for succeeding in today’s business landscape. The content is tailored for SME entrepreneurs navigating the transition from “medium-sized” to “large businesses”, preparing them for future growth.
(Read the full article: 5 Steps to Using Technology for Sustainable SME Growth in the New Normal at https://bit.ly/3m3FDTR)
1. Cost Reduction – Focus on transforming physical (atoms) processes into digital (bits) ones to cut expenses. For example, use social media platforms or influencers to reach customers instead of relying on a sales team making direct calls.
2. Revenue Growth – Leverage technology to expand customer reach and increase sales channels, ensuring products and services are accessible to more consumers.
3. Leveraging Small Business Agility – Small businesses can adapt quickly. Use this flexibility to experiment and implement new technologies before competitors do.
4. Staying Up to Date – Keep track of market trends and industry movements to adapt and offer what customers currently need.
5. Continuous Innovation – Be open to new ideas and avoid sticking to old methods. This mindset fosters long-term business growth and competitiveness.
Although technology adoption in business is trending, business owners should not see it as just ‘following a fad’. Instead, the focus should be on delivering real value to customers and gaining tangible business benefits.
Source: thestandard.co.th
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