Phuket, 5 July 2024 – The Tourism Authority of Thailand (TAT) is hosting a series of the “Amazing Food Festival 2024” events to highlight the diversity of Thai food culture and elevate Thailand’s status as a world-class gastronomy tourism destination.

The “Amazing Food Festival 2024″ in Phuket, held from 5-7 July at Central Phuket with the “Good Food Good Vibes” theme, will reiterate a wealth of gastronomic tourism experiences on offer up and down the country. The event will present the region’s outstanding characteristics and food culture under one roof.

Ms. Thapanee Kiatphaibool, the Governor of the Tourism Authority of Thailand (TAT) “The event reflects the government’s ‘Ignite Tourism Thailand’ vision which encompasses several approaches to establish Thailand as a tourism hub. Part of the strategies is the five must-do activities, including ‘Must Eat’ that leverages gastronomy tourism as a delightful way for tourists to explore Thailand, thus helping to boost the local economy via culinary tours.”

The event will offer local signature dishes and speciality menus from MICHELIN-awarded restaurants and eateries, famous restaurants, and street food eateries. There will be cooking shows by Stars Chef Thailand Winner Chef Big Phuripat Jaiweerattanakul, Head of Cold Kitchen Hilton Bangkok Grand Asoke, Chef Vayo Nisatchanakan, and many other rising chefs and local chefs from communities like Ban Bang Rong and Bang Tao-Cherng Talay.

In addition, there will be music performances by Thai artists such as Chart Suchart, Getsanova, Earth Patravee, Off Pongsak, Tangmo The Voice, and Sani Nipaporn.  Many other activities unique to each event’s location are also available. These include booths selling art and craft products and a Thailand Tourism Awards booth presenting award-winning sustainable businesses.

Through the “Amazing Food Festival 2024” Facebook page, visitors can register for a one-day trip to explore local communities and its significant role in supplying locally sourced ingredients to shops and restaurants in the city.

The “Amazing Food Festival 2024” event is organised with great emphasis on sustainability. Waste separation stations will be provided throughout the event’s venue. Staff will be on hand to assist and encourage visitors’ participation in Thailand’s tourism push towards more sustainable tourism.The Amazing Food Festival 2024 is expected to attract 50,000 visitors and generate 35 million Baht in revenue at each of the three locations, helping to distribute some 100 million Baht to the Thai economy,” Ms. Thapanee Kiatphaibool, the Governor of the Tourism Authority of Thailand (TAT) said.

Apart from Phuket, the event is also scheduled to be held in two major tourism cities. This month, it will be held from 20-22 July at Central Festival Chiang Mai. Next month, it will take place from 10-12 August at Hua Don Beach, Khao Takiab, Hua Hin, Prachuap Khiri Khan.

Source: TAT, Phuket Provincial PR Office