Bangkok – On February 3, 2025, Mr. Sophon Suwannarat, Governor of Phuket, attended the launch event of “Amazing Thailand Grand Tourism and Sports Year 2025”, where the 5 Grand Strategy was introduced to unite all sectors in welcoming tourists from across the globe. The initiative reinforces Thailand’s commitment to establishing itself as a global tourism hub. 

The event was presided over by Prime Minister Paetongtarn Shinawatra, who delivered her vision at Chang Canvas, G Floor, Forum Building, One Bangkok, Pathumwan, Bangkok. It was attended by key figures, including Mr. Suwong Thienthong, Minister of Tourism and Sports; Mr. Pichai Naripthaphan, Minister of Commerce; Ms. Jiraporn Sindhuprai, Minister Attached to the Prime Minister’s Office; Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT); former Prime Minister Srettha Thavisin, and other related agencies. 

Upon arrival, the Prime Minister toured exhibition booths featuring Michelin Guide restaurants and a live Muay Thai demonstration. She also wrote a Wishlist for Thailand, expressing her hope for a prosperous year for tourism, benefiting all Thai people. She then took commemorative photos with Mr. Srettha before exploring a golf simulation and visiting booths from Honda Racing, Yamaha Racing, and Thai textile displays. The event also showcased various cultural performances, reflecting Thailand’s soft power and rich heritage. 

Prime Minister Paetongtarn outlined her vision for Amazing Thailand Grand Tourism and Sports Year 2025, which aims to attract 39 million international tourists and generate THB 3 trillion in tourism revenue. The goal is to make tourism a key driver of economic growth, wealth distribution, and sustainable development. 

To achieve this, the Ministry of Tourism and Sports, in collaboration with relevant agencies, is implementing measures to enhance visitor experience at every step and elevate Thailand’s tourism industry in all dimensions. Additionally, private sector partnerships with airlines, hotels, and online travel agencies (OTAs) will offer special discounts and privileges for travelers across major and emerging destinations. Thailand will also host world-class events and international sporting competitions, including: SEA Games 2025, ASEAN Para Games , and FIVB Women’s World Championship 2025.

The Ministry of Tourism and Sports places a strong emphasis on tourist safety, focusing on crime prevention, accident prevention, and emergency assistance to enhance visitor confidence. This commitment highlights Thailand’s readiness and potential to become a World-Class Destination for global travelers. 

News/Photos: Phuket Provincial Public Relation Office