ไทย
Social media continues to be a crucial factor in promoting marketing in the current digital technology era. Almost every business, whether small or large, recognizes the importance of using social media to achieve better outcomes in all aspects. Today, let’s take a look at how Hootsuite, a social media management tool that helps manage content on social media, provides recommendations on social media trends for this year.
1. Platform Trend
In an era where social media users access multiple platforms (an average of 7 platforms per month), brands must find the right positioning to achieve long-term results while facing the challenge of maintaining ROI across numerous platforms. Surveys reveal concerns about time and budget spent on multiple channels. The platforms marketers trust most are LinkedIn (70%), Instagram (68%), and Facebook (62%), whereas Threads is viewed as the least credible.
Hootsuite’s Recommendation: Focus on key platforms that align with your brand, measure ROI for every investment, and create content tailored to each platform rather than reusing the same material across all channels.
2. AI Trend
AI remains a major trend, with significant increases in its use for chatbots, text generation, and image editing, automating some tasks. However, surveys indicate that only 62% of people trust AI-generated content, particularly Gen Z, who are more adept at verifying content sources than other groups.
Hootsuite’s Recommendation: Understand your audience, balance AI usage appropriately, and establish AI usage policies to ensure long-term security and trustworthiness.
3. ROI Trend
Social media consumers often engage with content for entertainment and dislike brands that focus excessively on selling or self-promotion. Building engagement is therefore essential for measuring ROI. Brands worldwide prioritize engagement (69%) over impressions or follower count.
Hootsuite’s Recommendation: Use data to genuinely understand your audience, experiment with diverse content to see results, and foster strong relationships with customers on social media. This is the cornerstone of sustainable ROI.
Source: creativetalkconference.com
If you want your business to reach online customers effectively and create sustainable marketing outcomes, we are here to provide the consultation you need. Contact us for more information at:
Tel: 093 696 4498 Line OA: https://lin.ee/po8XduU
Website: www.pkindev.com E-mail: mongkontep@pkindev.com
Phuket Innovative Development Co., Ltd. has received numerous prestigious awards.
INNOVATIVE MAKES THINGS BETTER