ไทย
What is Local SEO?
Local SEO is a strategy to optimize your website so that your business ranks in local search results. For example, when a user searches for “coffee shop near me” or “air conditioner repair in Bangkok,” relevant results within the user’s area will appear.
How are Local SEO and SEO related?
Local SEO and general SEO are closely related since both aim to rank websites on Google Search. However, Local SEO has a different focus from regular SEO because it helps businesses appear more effectively in local search results.
Differences between Local SEO and SEO
- Use of Location-Specific Keywords
- General SEO uses broad keywords like “Japanese restaurant”
- Local SEO uses location-specific keywords like “Japanese restaurant in Chiang Mai”
- Use of Google My Business (GMB)
- Local SEO requires Google My Business to have your business shown on Google Maps
- Regular SEO focuses on improving content quality and building backlinks to rank higher on Google Search
- Creating Local Backlinks
- Local SEO involves building backlinks from local websites, such as business directories
- General SEO emphasizes backlinks from high-authority websites
- Customer Reviews and Feedback
- Local SEO relies on reviews from Google My Business
- Regular SEO may use reviews from blogs or social media platforms
- Mobile-Friendly Matters for Both SEO Types
- Both SEO and Local SEO must be mobile-friendly because Google prioritizes mobile usability through Mobile-First Indexing
Summary
Local SEO is a specialized strategy that helps businesses rank in search results related to a specific area, while general SEO focuses on broader rankings. Therefore, if your business targets local customers, Local SEO is essential.
Don’t forget! Optimize your Google My Business profile by adding local keywords and building quality backlinks to ensure your business ranks in the areas where you want to grow and reach more customers!
Sources: contentshifu.com, บริการรับทำวิจัย.com, and seo.z.com
If you want your business to reach online customers and achieve sustainable marketing results, we are happy to provide consultation on what you need.
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